Build a Better Blog: The Elevator Pitch

Build a Better Blog: The Elevator Pitch

This is Week 1 of 31 Days/Weeks to Build a Better Blog, a group project Children and Youth Ministry bloggers are doing together in an effort to help each other become better ministers. You can read more about it and still sign-up to participate here. We’ll be doing one assignment each week, so it’s not too late to get started!


Day 1’s lesson and assignment is all about writing an “elevator pitch” for your blog.  It’s a great place to start this series because it forces each of us to give our blog an identity.

What is an Elevator Pitch?

“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

Check out your workbook for the full instructions on writing an elevator pitch.

My Elevator Pitch | A place to share ideas, resources, and stories.  Let’s grow together.


Since this is the first post in this series, go ahead and take a moment to introduce yourself in a comment.  Tell us

  1. your name
  2. the name of your blog
  3. the URL of your blog
  4. the elevator pitch for your blog
  5. any thoughts or questions about elevator pitches

The Extra Mile

A few other things you can do to take your blog, other bloggers, and this project even further.

  • Reply & give other bloggers feedback on their elevator pitches
  • Write about your elevator pitch and/or about elevator pitches on your blog.
  • Ask & answer questions in the forums.

Can’t wait to hear more about everyone!

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  1. And the journey begins 🙂

    I’m Bill Gunter, known as “Commander Bill” in Awana circles from the Awana Forums, etc.

    My website is and my blog is located at

    A little time ago, I did write a post explaining the purpose of

    The blog really is an offshoot of the site.

    My elevator pitch: is a free resource site for those serving in Awana (and other children/youth ministries) – to network together, share ideas and support one another. With thousands of Awana clubs in the US, why waste time “re-inventing the wheel”? Imagine the impact we can have for Jesus if we work together! provides a place to do that and my blog gives insight and inspiration to help you in your ministry.

  2. I am Wanda Parker, Director of KidTrek

    Blog is KidTrek – Walking Through Life with kids at Website is

    My elevator pitch.

    KidTrek equips The Church to walk through life with kids.


    KidTrek equips The Church, through training and providing curriculum, to walk through life with kids.

    Which do you think is most effective?

  3. I like the second one best, Wanda — gives a little more insight, but I would say … through training and curriculum… (Leave the “providing” out). Good elevator pitch.

  4. Thanks for writing in Bill — the site certainly looks like a great resource! If the elevator pitch is looking too long, you could leave the last line off. The first three explain the site perfect!

  5. thanks Lindsey your suggestions are helpful.

    Bill, I agree with Lindsey. I would go with just this – is a free resource site for those serving in Awana (and other children/youth ministries) – to network together, share ideas and support one another.

    I think that makes it clear.

  6. I’m Joey Espinosa, one of the pastors at Grace Church, in Greenville SC. We actually don’t have a great name for our Children’s Ministry blog; we usually just refer to it as our “parenting blog” or “children’s ministry blog.” The url is

    This blog exists to assist and equip parents to lead there children. We provide information about our programming, parenting Q&A, links to other resources, encouragement, and personal blog posts from staff members.

    I would love insight about how we can spruce things up. We launched this blog coming off of a parenting conference almost 2 years ago, as a means to follow up with questions and parenting principles. We’ve focused more on content than creativity, but I feel like we should put more effort into the latter.

  7. Reporting in from Oregon, I’m Frank Tan, former Pastor to Children & Families of Village Baptist (Beaverton, OR) and currently unemployed and actively seeking ministry position.

    Blog: Jonah 101
    Elevator Pitch: 101 ways of teaching the story of Jonah from the Old Testament Bible
    Rationale: “Prof” Howard Hendricks often quipped, “It is a sin to bore people with the Word of God.” I agree and hope to help equip those entrusted with teaching the Word of God to avoid going down that road.

    I first thought about starting Jonah 101 Blog in 2006, but the original seeds were planted about five years earlier when I started a new ministry at Fort Bend Community Church (Missouri City, TX) in 2001. More than one Sunday school teacher came up to me with their dilemma, “How do you teach a Bible narrative in a fresh way to church kids who have heard the same lesson many times over?”

    The first lesson I taught the kids in TX was the story of Jonah. In subsequent years, I would teach Jonah’s story each year in a different fashion. And so, when it came time to pursue a worthy blog project, Jonah 101 was born.

    However, no sooner than I had set up the blog than the demands of life and other interests took over, and I failed to proceed any further. With this Blog Challenge, I hope to resume my task and successfully move forward, or at the very least, be a lot more consistent.

    Keep me accountable, guys and gals.

  8. Here’s what I wrote for this first challenge:

    Ministry-To-Children is a free resource for anyone serving in kids ministry. We solve common ministry problems with our printable teaching materials and practical articles.

    I’ve also launched a forum thread about this challenge

  9. I’m not sure I’m going to do this for both blogs, but I can certainly come up with an elevator pitch for both.

    Here’s mine for Dad in the Middle (

    “Dad in the Middle is a site where I explore the things that are important to me – God, The Bible, Familylife and Children’s Ministry. Through that exploration, I pray that God will edify others and use my experiences and ideas to help them.”

    It’s rough, but it’s a start.

  10. For,

    “ is a site dedicated to those who give their time to God’s kids. Named after Proverbs 11:24, Kidmin1124 is a site written entirely from the perspective of volunteer and bi-vocational children’s ministers. It’s purpose is twofold. First and foremost, it is a site for other volunteer and bi-vocational children’s ministers to learn, grow and join in community. Secondly, it is for those who lead volunteers and want greater insight into how to do that better.”

    It’s a little longer and a little more refined, but then I tend to talk about this site more than the other one. 🙂 Let me know what you think.

  11. Hey this is Keith Tusing, I am the Children’s Pastor at Desert View Bible Church in Phoenix, Arizona.
    My blog is CM Buzz

    Our elevator pitch:
    CM Buzz is a blog dedicated to sharing insights and ideas to encourage creative ministry to children and families.

    I think the elevator pitch can be a great asset to both first time visitors and others that you tell about your blog.

    This should be an interesting process for all of us.
    Looking Up,

  12. Lindsay and Wanda, thanks for your thoughts. I agree, that a least the last line could be left off 🙂

  13. oooops, sorry for spelling your name incorrectly Lindsey

  14. I wondered where that 1124 came from. Good pitch, but I would just do the first 2 sentences. That sums it up nicely!

  15. Great pitch!

  16. Wow, what a unique blog idea! Perfect Elevator pitch, and thanks for sharing the rationale too — very interesting!

  17. No problem!

  18. Thanks for the comment, Lindsey. But it got a bit confusing for awhile, trying to figure out the comments.

    Don’t know if this is a possibility, but I’ve been in forums where the comments are numbered. That way you can always add a [n] to your comment to indicate who you’re responding to.

  19. Frank, I hear you on that one. Tony has set up a forum that we can start to use:

  20. You always have great posts, keep it up!

  21. I am finally jumping after last week and the start of this which was crazy. Makes me even more grateful for the format and slower pace that we have chosen to follow in this adventure which will allow us/me to actually succeed.

    My name is Todd McKeever and I now live in Kansas City and have started a new ministry, new church, bought a house for the first time, and have a 8 week year old new baby girl which makes 3 kids now for us.

    The name of my blog site is iTodd and is located at

    The elevator pitch at this point is basically: “This blog’s a collection of family, church, culture, leadership, books and more as iTodd see it.”

    Now I do think as I get further into this reading, looking over the examples, and growing in my blogging through all of you speaking into my life in this area, I will most likely end up with a better more complete pitch.

    Thanks for allowing me to be part of this incredible adventure.

  22. Todd, welcome aboard. I like the pitch, but I would end it at books. It’s just a hook — you don’t have to give all the details.. just enough for people to want to visit. They’ll find the “more” once they are there! Glad to have you!

  23. Thanks for all info! I’m for sure reading all info.

  24. i’m adding your blog rss feed so that i can see your new posts. keep up the good work!

  25. great post! i’m bookmarking this!

  26. great blog! keep up the great work!

  27. great post! i’m bookmarking this!

  28. i’m adding your blog rss feed so that i can see your new posts. keep up the good work!