This week’s blogger task (how many bloggers do we still have on board, anyway?) is to update a key page. Check out page 40 in the workbook for full details. (Need a workbook? Click on the link in the left sidebar and pick one up today!)
I especially like this advice that Darren gives about the Front Page of your blog:
Think about Objectives and Call to Action—one question to ask when looking at your blog’s front page is: what are your objectives? What do you want people to do when they arrive on your blog for the first time (remember, your front page is a logical place for new people to visit)? Do you want people to subscribe to an RSS feed or newsletter, click on an ad, tell a friend, be driven to your best content, buy a product, and hear your story? What do you want them to do? Once you’ve identified your objective you can then position a call to action in a prime location on your blog’s front page.
For me, I did a little cleaning up on the Front Page and updated my About page. Check it out and let me know what you think!